What is AEO (Answer Engine Optimization)?

Why AEO exists

People increasingly ask a question and expect a short answer instead of a list of links. Featured snippets, voice assistants and AI answers all work this way. If your page gives the clearest answer, you have a better chance of being the one that is shown.

AEO vs SEO

SEO is about ranking pages in search results. AEO is about being the answer itself. They overlap: a technically healthy, helpful site helps both. The difference is in how you write and structure each page.

Six practical steps

• List the real questions your customers ask, from emails, calls and search suggestions.
• Answer each question in one or two clear sentences at the top of the page, then explain.
• Use question-style headings such as "How much does a website cost?".
• Add FAQ sections and FAQ schema markup where they genuinely fit.
• Keep facts such as prices, services and location consistent across your site.
• Show who wrote the page and why they are qualified.

What AEO cannot do

No agency can guarantee that a search engine or AI tool will pick your answer. What you can control is the clarity, structure and trustworthiness of your content.