What is GEO (Generative Engine Optimization)?

Why GEO matters

Many people now ask AI tools for recommendations and explanations. These tools write answers using information gathered from across the web. If your business is unclear or inconsistent online, it can be described wrongly or left out.

How GEO differs from SEO and AEO

SEO focuses on ranking in search results. AEO focuses on being the direct answer. GEO focuses on how generative AI describes and cites your brand. Many of the best actions help all three.

Six practical steps

• Write a clear description of what you do, who you serve and where, and use it consistently.
• Structure pages with headings, short definitions and lists that are easy to parse.
• Publish helpful, expert content with named authors and references.
• Keep your prices, services and contact details identical everywhere.
• Earn genuine mentions on relevant websites and directories.
• Do not block AI crawlers unless you have a reason, and consider adding an llms.txt file.

Be careful with promises

AI tools change often and no one controls them. Be wary of anyone who guarantees that ChatGPT or any other tool will recommend you.